A passion for designing experiences and artifacts that are relevant to those actually experiencing and using them.
I don't design only on paper or computers. Design requires the constant pursuit and analysis of three-dimensional studies _ using hands to think, making to discover and communicate, touching as a way to understand. My hands become my minds eye.
I believe in continuous user involvement. This way, I hope people will develop an emotional connection that goes beyond only the functional and aesthetic characteristics.
Design is a belief, a pursuit, a verb, and a way of living.
"I started designing at a time when we thought our role in business and work would be making users lives better, easier, safer, more enjoyable. We were advocates of the users. Since then, it seems designers mostly want to push around the frosting on the cake as an aesthetic pursuit and differentiator."