A passion for designing experiences and artifacts that are relevant to those actually experiencing and using them.
Joyous.
Timeless.
Honest.
Poetic.
"I started design at a time when we thought our role in business, our work, would be making users lives better, easier, safer, more enjoyable ... since then, it seems design mostly wants to push around the frosting on the cake as an aesthetic pursuit and differentiator."
