Things heard, experienced, and taken to heart.

Do what has value and makes the world better, otherwise why do it?

Continuous innovation requires continuous redefinition.

Immersion creates empathy.

Study life, not design.

Seek civility and grace.

Design is never neutral.

Just because you can design something doesn’t mean you should.

Fail early to discover what you don't know.

Don’t be afraid to ask stupid questions.

Predictability is not part of the design process.

Vision is your most sustainable advantage.

Be a story teller, and a good editor.

Problem solving requires resilience.